Press Releases

All press releases from Beter Bed, Beddenreus and Dutch Bedding Company. 

2025
M line again winner of the Shopping Award! DBC M line again winner of the Shopping Award! Monday 31 March 2025
M line and Team Visma | Lease a Bike extend cooperation and celebrate 10-year anniversary DBC M line and Team Visma | Lease a Bike extend cooperation and celebrate 10-year anniversary Friday 14 March 2025
2024
Maxi Easy Pocket 300+400 voted ‘Best Buy’ by Consumentenbond Beter Bed Maxi Easy Pocket 300+400 voted ‘Best Buy’ by Consumentenbond Tuesday 24 December 2024
M line sets record with four prestigious awards in one year! DBC M line sets record with four prestigious awards in one year! Tuesday 17 December 2024
M line wins Brussels Balthazar Award for ‘Best International’ with revolutionary bed base Element DBC M line wins Brussels Balthazar Award for ‘Best International’ with revolutionary bed base Element Thursday 07 November 2024
Beter Bed launches its first campaign with DDB Beter Bed Beter Bed launches its first campaign with DDB Wednesday 16 October 2024
Beter Bed for the 7th time Best Retailer of the Netherlands Beter Bed Beter Bed for the 7th time Best Retailer of the Netherlands Friday 06 September 2024
Innovation: new mattress container Beter Bed Innovation: new mattress container Tuesday 20 August 2024
M line and TeamNL give away an overnight stay in the most wanted bed of the Olympic Games DBC M line and TeamNL give away an overnight stay in the most wanted bed of the Olympic Games Thursday 11 July 2024
M Line embraces enhanced accessibility with ReadSpeaker for an optimal and accessible website experience DBC M Line embraces enhanced accessibility with ReadSpeaker for an optimal and accessible website experience Friday 05 July 2024
Best mattress of the year now available at Beter Bed Beter Bed Best mattress of the year now available at Beter Bed Wednesday 19 June 2024
Beter Bed and Beddenreus Eindhoven Ekkersrijt reopen after fire Beter Bed Beter Bed and Beddenreus Eindhoven Ekkersrijt reopen after fire Thursday 13 June 2024
KNVB leaves nothing to chance during European Championship. Players sleep on their own M line mattresses. DBC KNVB leaves nothing to chance during European Championship. Players sleep on their own M line mattresses. Monday 10 June 2024
Sleep expert and coach Floris Wouterson and M line join forces DBC Sleep expert and coach Floris Wouterson and M line join forces Tuesday 07 May 2024
Largest Beter Bed Experience opened Beter Bed Largest Beter Bed Experience opened Monday 06 May 2024
M line wins the Shopping Award for the 3rd time! DBC M line wins the Shopping Award for the 3rd time! Thursday 28 March 2024
M line also in 2024 official sleep partner of Team Visma | Lease a Bike DBC M line also in 2024 official sleep partner of Team Visma | Lease a Bike Friday 15 March 2024
Without a phone in the bedroom, you'll sleep better and wake up more rested Beter Bed Without a phone in the bedroom, you'll sleep better and wake up more rested Monday 11 March 2024
2023
M line continues to provide the KNVB with a good night's sleep as Official Sleep Supporter DBC M line continues to provide the KNVB with a good night's sleep as Official Sleep Supporter Friday 08 December 2023
Entrepreneurs of 21 and 22 close partnership with sleep specialist Beter Bed Beter Bed Entrepreneurs of 21 and 22 close partnership with sleep specialist Beter Bed Wednesday 01 November 2023
TEAMNL and M line launch E-learning on sleep DBC TEAMNL and M line launch E-learning on sleep Friday 06 October 2023
Benefit match Beter Bed and UDI '19 for Princess Máxima Centre Beter Bed Benefit match Beter Bed and UDI '19 for Princess Máxima Centre Wednesday 27 September 2023
Beter Bed Best Webshop of the Netherlands for the 6th time Beter Bed Beter Bed Best Webshop of the Netherlands for the 6th time Thursday 21 September 2023
NOC*NSF and M line study the effect of sleep on sports performance DBC NOC*NSF and M line study the effect of sleep on sports performance Tuesday 13 June 2023
M line and NL Actief: together for a healthier lifestyle DBC M line and NL Actief: together for a healthier lifestyle Monday 01 May 2023
International mattress and box spring brand Simmons closes branded content deal with 'Ekdom in the Morning' on Radio 10 DBC International mattress and box spring brand Simmons closes branded content deal with 'Ekdom in the Morning' on Radio 10 Thursday 20 April 2023

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