Thursday 04 June 2026
Dutch national team goalkeeper Bart Verbruggen chooses M line
M line welcomes a new ambassador from the top level of Dutch football: Bart Verbruggen. The Netherlands national team goalkeeper has signed a three-year contract with M line and will play a central role in M line’s World Cup campaign. Through this partnership, both parties are highlighting the importance of sleep and recovery as an essential part of top-level performance.
As a regular goalkeeper for the Dutch national team, Verbruggen has long been familiar with the products of M line, which is affiliated with the KNVB as an Official Sleep Supporter. The move to become a personal ambassador is therefore a logical next step for the goalkeeper in his quest for peak performance.
‘As a goalkeeper, it’s all about sharpness and reaction speed,’ says Bart Verbruggen. ‘I need to stay focused for 90 minutes, and a good night’s sleep is essential for that. M line enables me to take to the pitch feeling fit every day and get the best out of myself.’
Pierre van Bergen, sports marketer at M line, is proud of this partnership: 'In Bart, we are welcoming a top athlete who understands better than anyone that rest and performance are inextricably linked. He is a role model for the new generation of athletes who optimise every detail of their preparation. We look forward to supporting him in this.'
Starring Bart Verbruggen, M line is launching a powerful new commercial that focuses on a single belief: top performance starts with a good night’s sleep. The campaign will be rolled out on a large scale on television and online to coincide with the World Cup, marking the start of a long-term partnership between the Netherlands’ goalkeeper and the innovative sleep brand.
In the commercial, Verbruggen demonstrates that sleep is not a mere ancillary matter, but an essential component of performing at the highest level. Like many other top athletes, wherever he is in the world, he relies on M line to optimise his recovery, focus and performance. In doing so, M line underscores its vision that a good night’s sleep makes all the difference, regardless of the performance you aim to deliver. M line thus positions sleep not merely as a matter of comfort, but as an active contributor to physical and mental excellence.
(This is a translation of a Dutch press release of M line)