Management Board 

John Kruijssen - Chief Executive Officer

John joined BBH in 2018, having held a number of leadership roles in large international companies.

In addition to completing a course of study in Small Business & Retail Management (1984), John Kruijssen (1965) completed the Advanced Food Retailing programme at Nyenrode Business University in 1996 and completed a programme for Royal Dutch Shell management at INSEAD in 2005. 

From 1984 to 1997, John Kruijssen gained experience in a diverse range of managerial positions at companies such as Halfords Nederland B.V. and Unigro B.V., the Netherlands. This was followed by various management and executive positions at Royal Dutch Shell in both the Netherlands en the United Kingdom. From 2010 to 2015, he served as CEO of Markeur Holding B.V. and from 2015 to 2018 as CEO of Detailresult Group N.V. John Kruijssen joined BBH B.V. in the position of CEO in 2018 and was reappointed in 2021. 

LinkedIn Profile 

Gabrielle Reijnen - Chief Financial Officer

 Gabrielle joined BBH in 2019, having held a number of senior international finance positions. 

Gabrielle Reijnen (1967) earned a master’s degree in Business Economics from Erasmus University Rotterdam, the Netherlands, and is an Advanced Management Programme (AMP) graduate of  Harvard Business School. 

Previously Managing Director at ABN AMRO and Alvarez & Marsal, Gabrielle was also Head of Corporate Coverage and member of the Management Team with RBS in the Netherlands. From April 2019 until December 2019 Gabrielle Reijnen served as Supervisory Board member at BBH and Chair of the Audit Committee. In December 2019 Gabrielle was appointed as CFO. 

LinkedIn Profile

Supervisory board 

Our supervisory board consists of Harmen Geerts (chair), Katherine de Kruiff, Lennert Spek, Rense Jonk, Jan-Jaap Bongers, Barbara van Hussen and Alain Beyens.

Group Leadership Team 

John Kruijssen


Gabrielle Reijnen


Lineke Bernhard

Human Resources

Cyril van Seumeren

Category Management

Thijs Nootenboom


Martijn Akkermans


Perijn Hoefsloot

Strategic Business Development,
Marketing & Customer Experience

Jaap Westland

Sustainability & Property Management

Ehtasham Akram

IT & Data Analytics

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