Friday 06 September 2024
Beter Bed for the 7th time Best Retailer of the Netherlands
Today, sleep specialist Beter Bed has become ‘ABN AMRO Best Retailer of the Netherlands’ in the category Sleep for the seventh time. This was just announced at the category award ceremony of ‘ABN AMRO Retailer of the Year the Netherlands’ at the head office of ABN AMRO in Amsterdam. Beter Bed received the highest rating by the consumer panel and stayed ahead of other retail formulas in the category Sleep.
Perijn Hoefsloot, responsible for marketing, customer experience and business development: ‘We are incredibly proud to receive this valuable public award for the seventh time. It is the ultimate confirmation that customers recognise and appreciate our philosophy and related activities and developments. In the past year, for instance, we paid a lot of attention to the further roll-out of our new shop concept that represents our philosophy ‘Sleep Better, Live Better’, we used the insights from the Beter Slapen iD body scan for our product development, we introduced a new, up-to-date product range and we paid a lot of attention to training the sleep consultants in our shops with the result that our customers sleep significantly better.
Largest consumer election in the Netherlands
Over 340,000 consumers rated their favourite retailers for these audience awards in the past period based on ten aspects (including price, range, service and ease of purchase). In total, more than 500 retailers participated. This makes these elections the largest consumer elections in the Netherlands. With the two titles won as category winner in the category Sleep, Beter Bed also has a chance of winning the overall title. This by winning more consumer votes in the coming month. The overall winners will be announced at the Retailer of The Year gala on 7 November.
(This is a translation of a Dutch press release of Beter Bed)