Sleep better, live better

BBH is Netherlands leading sleep specialist in retail, wholesale and B2B, with a simple mission: "We believe that the better we sleep, the happier, healthier and more productive we are. And we won’t rest until everyone gets the high-quality sleep they deserve. We help you to make the best choices and make you happy with our service. We do this through our stores and online. With our head office in Uden, 4 distribution centres in Uden, Nieuw-Vennep, Veghel and Hoogeveen, a fleet of 80 vehicles, 130 stores, a fast-growing online presence, and a wholesale company, our team of over 1,000 dedicated employees generated revenue of more than € 230 million. And have been doing so since 1983.

Our strength? Our employees. With their expertise, years of experience, attention and humor, they are ready to help everyone sleep better. Because that is exactly what we get out of bed for every day.

Experts in sleeping for 40 years 

In 1983 we opened our first two bed specialist stores in the Netherlands. Since that time, we have kept abreast of the latest developments in sleep like no other. We therefore believe that everyone can sleep better, but because we are all different, that also means something different for everyone. We have an eye for everyone's needs and budget. We are here online and in-store to help everyone get a better night's sleep. By doing so, we make everyone healthier, fitter and better in the long run.


Our portfolio

BBH operates the successful retail brands Beter Bed, Beddenreus, the subscription brand Leazzzy and online. In addition, through its subsidiary DBC International, BBH has a wholesale business in branded products in the bedroom furnishings sector, which includes the well-known international brands M line and Simmons.

Beter Slapen ID 

Providing expert sleep advice is at the very heart of BBH's strategy and thanks to its revolutionary ‘Beter Slapen ID’ tool, its sleep consultants help customers to get the perfect night’s sleep. The Beter Slapen ID body scan determines the customer's personal sleep profile in a few minutes and finds the perfect mattress to match, with the right support and the best comfort.

M line partners

To perform optimally a good night's sleep is essential. M line is the sleepy system for top athletes. BBH is proud that M line is the official sleep supplier of NOC*NSF, TeamNL, KNVB, Team Visma-Lease a bike, Ajax and Fonds Gehandicaptensport (Disability Sports Fund).

Torqx Capital Partners 

After a successful acquisition of BBH by Torqx Capital Partners the company has been delisted from Euronext Amsterdam on 29 December 2023.

More about Torqx

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