Back to overview
Friday 08 December 2023

M line continues to provide the KNVB with a good night's sleep as Official Sleep Supporter

The KNVB and mattress supplier M line have extended their partnership. For three years M line can call itself Official Sleep Supporter of the Dutch national football team and the Dutch women's football team until mid-2026, ensuring that both teams get an optimal night's sleep during the international periods.

The partnership came to fruition in the run-up to the 2017 Women's European Championship in the Netherlands. The Orange Lionesses slept on their own M line mattress during this tournament and were crowned European Champions. Since 2019, M line has been associated with the football association as Official Sleep Supporter, providing the KNVB Team Hotel on the Campus and the  Woudschoten Hotel & Conference Centre with high-quality mattresses, box springs and pillows. As Official Sleep Supporter, M line provides the players of the Dutch national team and the Dutch national team with products that suit their personal preferences.

"Sleep is no longer an underestimated phenomenon in achieving top performances in sports," says Edwin Goedhart, doctor at the KNVB. "Details matter at the highest level and a good night's sleep is extremely important for delivering top performances. Quality mattresses and personalised pillows can make the difference to achieve a good result on the field."

"For four years, M line has been supplying top-quality mattresses and pillows to ensure optimal sleeping comfort for players and staff, contributing to performance on the field," said Dave Dekker, director of commerce at the KNVB. "The partnership between M line and the KNVB has been successful and we are therefore very pleased to remain connected for the next three years."

"We are delighted to be able to provide sleep comfort for the Dutch men's and women's national teams once again to ensure top performance on the field. The value of a good night's sleep is getting more and more attention in top-level sport. This is important, because in addition to good nutrition, sleep ensures optimal recovery to get the best out of yourself again during the day," said Pierre van Bergen, sports marketer at M line.

(This is a translation of a Dutch press release of DBC)

Read the full Dutch press release

In order to serve you better, this website makes use of Cookies. By clicking "I agree" or by continuing to use this website, you agree to the placing of these cookies.