The world around us is, of course,  changing fast, and we continue to change to meet new customer needs. The pace of life, in particular, has accelerated. With that has come added pressure for many people, which has impacted on their quality of life. As demand for what we do has grown, so too has our business and our supply chain, which is today larger and more complex than when our company was founded. Legislation has also changed, bringing with it an ever-greater responsibility as to how we as a company must act at all times, whether it be our impact on the lives of our customers, the environment, or society as a whole.

Our sustainability strategy 

For many years, this responsibility was manifested in developing high-quality products available to all that added value for a good night’s sleep, in addition to striving to minimise our environmental impact, and participating in activities that contributed to improving our society. More recently, awareness of the impact of sleep as an enabler for a better life has grown among our customers, the market for raw materials has changed, and the demand for transparency and accountability has risen – both from stakeholders and in terms of legislation.

In recent years we launched a corporate strategy that incorporated our sustainability goals. Having conducted a materiality assessment with our key stakeholders, we determined three focus areas. 


We will enable everyone to have the best quality sleep, improving their health and well-being, by offering innovative solutions and stimulating sustainable choices.




We will deliver social impact by focusing on employees’ safety and well-being, striving to become an employer of choice, and working together with our suppliers to ensure that they align with our goals and standards.



We will minimise our environmental impact by using ever more sustainably sourced materials, and by collaborating with our suppliers to increase the reuse and recycling of our products and packaging, thereby driving the transition towards more circular product propositions.


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