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Wednesday 27 September 2023

Benefit match Beter Bed and UDI '19 for Princess Máxima Centre

On 30 September, sleep specialist Beter Bed and football club UDI'19 will organise a benefit match, the entire proceeds of which will go to the Prinses Máxima Centre for pediatric oncology in Utrecht. The benefit match is just one of the activities that employees of Beter Bed are organising in the month of September to raise money as part of 'Child Cancer Awareness Month'. Around 600 children in the Netherlands are diagnosed with cancer every year and currently 1 in 4 of these children still die from the disease.  Better Bed has been associated with the Princess Máxima Centre since 2017.

The sleep specialist has also been a long-standing sponsor of Uden football club UDI'19. Both partners are now joining forces to hand over a nice amount of money to the Prinses Máxima Centrum to close the month of child cancer. A team of Beter Bed employees will play against former champions of UDI'19 in '98, '99 and '01. The benefit match will take place on Saturday 30 September, at 16.30 at Sportpark Parkzicht. This special match will take place prior to UDI '19's championship reunion and the regular league match starting at 6pm. Of course, everyone is welcome to encourage the teams as well as make a donation.

Wim Scheen, chairman UDI'19: "Beter Bed has been a sponsor of UDI'19 for 25 years now. The company has always been connected to the club. For instance, many employees of Beter Bed play at UDI'19, it used to be that way. So when Beter Bed came up with the idea for a benefit match, we didn't hesitate for a second. We are thrilled to participate in this."

Besides the football match, numerous other actions have been set up by enthusiastic employees of Beter Bed. Such as a collection campaign of deposit bottles and cans, 2.5 km swimming in the Zwolle 50m pool, running during the Breda Singelloop, a grab bag with fun prizes and auctions and much more.

Nienke Beek, Princess Máxima Centre Foundation: "Beter Bed has been a committed partner of the Máxima from the start. Both in terms of products and knowledge sharing and in terms of involving customers and employees. Parents regularly mention how nice it is that they can sleep close to their children in the Parent-Child Rooms. That makes us proud and grateful for this long-standing cooperation, which continues to develop all the time."

Princess Máxima Centre

The Princess Máxima Centre has one ambition: to cure every child with cancer, with optimal quality of life. As early as 2017, Beter Bed has been associated with the Princess Máxima Centre. As sleep experts, we know better than anyone how important (night-time) rest is and its impact on our mental and physical health.

(This is a translation of a Dutch press release of Beter Bed)

Read the full Dutch press release

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