Beter Bed Holding takes next step in realising ambitious online growth strategy
23 September 2021
Beter Bed Holding N.V. (BBH) – The Netherlands' largest sleep specialist in retail, wholesale and B2B – launches five building blocks for the online strategy. This strategy will allow BBH to fulfil its ambition to achieve online sales of at least €100 million by 2025. The online strategy is part of a large number of initiatives launched by BBH over the last 12 months to achieve its medium-term ambitions. The online strategy is based on the following pillars:
- Launching digital organisation LUNEXT.
- Further professionalising and expanding the E-commerce department.
- Establishing Data & Analytics department.
- Opening of first e-DC of 11,000 m2 in October 2021.
- Broadening and deepening online categories.
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