Wednesday 25 June 2025
Revival of nature latex: Beter Bed brings classic comfort back in sustainable form
Natural latex is making a remarkable comeback. At a time when health, sustainability and conscious living are becoming increasingly important, interest in natural sleep solutions is also growing. Nature latex is back, and more popular than ever. Beter Bed responds to this trend with the introduction of the Kårlsson Excellence mattress, the first mattress in the Netherlands and Belgium that is composed of the best natural materials, including Moreganic® nature latex, horsehair and coconut fibres.
From forgotten material to conscious choice
Although pocket spring mattresses are the most commonly sold material, Beter Bed has noticed a clear shift. More and more consumers consciously choose materials that benefit their health and the planet. Nature latex mattresses are therefore on the rise. It is a material with a rich history and unique properties, which thanks to technological innovation and sustainable cultivation methods is more up-to-date than ever. Beter Bed expects its sales to double towards 2030 compared to 2024. The return of nature latex is therefore not a hype, but a sustainable trend.
Why nature latex is back in the spotlight
Nature latex is known for its exceptional lying comfort. Thanks to its natural elasticity, it subtly adapts to the contours of the body, providing optimal support and a relaxing night's sleep. In the Kårlsson Excellence mattress, Moreganic® nature latex is combined with natural materials such as horsehair and coconut fibres, resulting in a fresh, well-ventilated sleeping climate. And that is necessary, because people perspire during sleep and therefore lose up to half a litre of moisture per night.
Moreover, nature latex is naturally hypoallergenic, mould- and dust-mite-resistant, making it ideal for people with allergies or sensitive airways. And the material is sustainable: it retains its shape and resilience for years, which means fewer replacements, less waste and a smaller ecological footprint.
Moreganic® nature latex: beyond organic
The Kårlsson Excellence mattress is constructed from Moreganic® nature latex, an innovative material that goes beyond traditional ecological standards. The latex comes from plantations working with Biodiversity Action Plans, aimed at, among other things, soil health, crop diversity and native species conservation. Farmers receive a premium and coaching, and the chain is fully traceable and complies with strict EU regulations. Production demonstrably contributes to biodiversity and is in line with the UN Sustainable Development Goals - a conscious choice, therefore, from source to bedside.
Cyril van Seumeren - Group Director Category Management at Beter Bed says: "We believe in the power of simplicity and quality. The Kårlsson Excellence mattress is the epitome of that: a conscious choice for timeless design, natural materials and deep sleep comfort. As the sleep specialist in the Netherlands, we have been helping people sleep better for more than 40 years. And with our Kårlsson brand, we take that to a quieter, more natural and refined level."
Sustainable homegrown innovation
The Kårlsson Excellence mattress marks a new phase in Beter Bed's sustainability strategy. With 40% of its range now consisting of environmentally conscious products, the sleep specialist aims to remain at the forefront of the transition to a more sustainable sleep industry. The choice for fully nature latex is a conscious, strategic step in this respect.
(This is a translation of a Dutch press release of Beter Bed)