Tuesday 10 February 2026
M line supports TeamNL where Olympic performances begin: at night
As Official Sleep Partner of TeamNL during the Olympic and Paralympic Winter Games in Milan Cortina, M line ensures that Dutch athletes can count on optimal sleep. This is an essential condition for performing at the highest level and competing for medals.
In a tournament where everything revolves around peak moments and minimal margins, sleep plays a decisive role. Especially during the intense days of the Winter Games, the difference between gold and silver can be made at night: in recovery, mental sharpness and physical resilience.
Chef de Mission Carl Verheijen: ‘When top athletes don't sleep well, it will be reflected it in their recovery. They can't peak at the right moments, which leads to a drop in performance. This is why sleep is so important.’
TeamNL Bedroom by M line: top-level sport up close
The collaboration between M line and TeamNL extends beyond the athletes themselves. To get fans involved, M line organised a competition in which supporters had the chance to win a unique overnight stay in the TeamNL Bedroom by M line, on the grounds of the Staatsloterij TeamNL House. This gives fans the opportunity to literally experience how top athletes sleep and what the effect of optimal sleep is.
From Olympic level to everyday life
The collaboration with TeamNL fits in M line's broader vision on sleep and performance. Through years of partnerships with top athletes and organisations such as the KNVB, Team Visma | Lease a Bike and NOC*NSF, M line has gained in-depth insights into the relationship between sleep, recovery and performance. The brand translates this knowledge into everyday life, where people – just like top athletes – want to perform every day: at work, in healthcare, in sports or within a busy family life.
(This is a translation of a Dutch press release of M line)