Friday 14 March 2025
M line and Team Visma | Lease a Bike extend cooperation and celebrate 10-year anniversary
The successful cooperation between M line and Team Visma | Lease a Bike reaches a special milestone this year: a 10-year anniversary. Since 2015, the cyclists have been relying on M line's sleeping comfort, and this long-term cooperation is now extended by two years, until 2026. This means the cycling team will continue to benefit from M line's high-quality sleep systems, essential for optimal recovery and top performance.
During the Giro d'Italia, Tour de France and Vuelta a España, cyclists have been sleeping on their personal M line mattress and pillow for years. This year the collaboration will be further extended: M Line also ensures a good night's sleep during training stages. After all, rest is not only crucial during the grand tours, but recovery also plays an important role in preparation.
‘It is special to celebrate our 10-year partnership this year,’ said Pierre van Bergen, sports marketer at M line. ‘We are proud to continue our long-term partnership and provide the team with the best night's sleep in the years to come. Besides the preparations and the intensive cycling tours, the riders also sleep on M line at home, so they can recover optimally every night and work towards their top performances.’
‘We are very happy to have extended our long-term partnership with M line,’ says Sven van der Lugt, Head of Partnerships at Team Visma | Lease a Bike. ‘For the next two years, we can continue to count on the support of M line. This means our cyclists can count on the best sleep and optimal recovery, whether they are in a training camp or riding a Grand Tour. A good night's sleep is essential for top performance, and thanks to M line we can be sure that our riders can start their training or race rested every day.’
(This is a translation of a Dutch press release of DBC)