Friday 27 June 2025
M line and Sherida Spitse say it like it is: ‘Stop scrolling. Tomorrow you have to perform.’
New campaign emphasises: if you want to perform well, you need to sleep well
M line, the leading sleep expert for top athletes in the Netherlands for many years, is launching a new campaign focusing on sleep and performance. Together with Sherida Spitse, captain of the Dutch national team, M line is putting an everyday problem in the spotlight: spending too much time scrolling on your phone before going to sleep.
In the campaign videos, which are deliberately only broadcast in the evenings, Spitse addresses the viewer directly. From her bed, she looks into the camera and says, ‘Are you still scrolling?’ We have to perform tomorrow. Go to sleep!’ A simple, poignant message, delivered at exactly the right moment to remind us, because whether you are playing in a European championship or just need to be sharp at work, good sleep is the foundation for any performance.
Sleep as the foundation for success
With this campaign, M line wants to make people aware of the importance of a good night's sleep. Not as a luxury, but as a basic necessity. Top athletes know this better than anyone. ‘We train really hard, but without good sleep, you won't get anywhere,’ says Spitse. ‘Recovery is just as important as effort.’
That's why M line has been supporting the KNVB as Official Sleep Supporter since 2019. From the players' hotel in the Netherlands to tournaments abroad, the players sleep on M line mattresses and pillows. This summer, M line will be accompanying the Dutch women’s national team to the European Championships in Switzerland.
The sleep choice of top athletes for good reason
As a Supporter of the KNVB and partner of various top sports teams, M line knows better than anyone what is needed for optimal recovery. Whether you play for the Dutch national team or have an important presentation tomorrow: if you want to perform well during the day, you need to sleep well at night.
M line is the Official Sleep Supplier of NOC*NSF, TeamNL, the KNVB, Team Visma | Lease a Bike and Fonds Gehandicaptensport.
(This is a translation of a Dutch press release of DBC)