Wednesday 30 September 2026
Innovative sleep brand M line celebrates its 25th anniversary
M line is celebrating its 25th anniversary and will be marking this milestone throughout the year. The innovative sleep brand looks back on 25 years focused on sleep and waking up feeling more energised. What began in 2001 as Motion line — based on the belief that good recovery is the foundation for what you can achieve during the day — has grown into a leading sleep brand with strong ties to the world of sports. M line will celebrate this special milestone over the coming year with various promotional activities
From the very beginning, M line has been closely connected to the world of elite sports. For example, judoka Dennis van der Geest and swimmer Inge de Bruijn were the brand’s first ambassadors. Starting in 2008, partnerships followed with NOC*NSF/TeamNL, the KNVB, Visma | Lease a Bike, and the Fonds Gehandicaptensport (Disabled Sports Fund). More than 300 elite athletes and ambassadors now sleep on M line products.
Insights from elite sports: sleep comfort for everyone
“We use the insights we gain together with elite athletes and our partners to further develop our mattresses, pillows, and other sleep solutions. In our anniversary campaign, we show how these collaborations over the years have contributed to our mission: helping people wake up feeling more energised. Our ambassadors explain why they choose M line. In this way, we demonstrate the power of good sleep for everyone, day after day. The fact that our approach is appreciated is reflected in more than 15,000 positive reviews and various awards, including the title of Best Product of the Year, which we have now won three years in a row,” says Ellis Capello, Business Unit Director at M line.
Epke Zonderland: From Elite Sports to a Fit Workday
One of the elite athletes who has been associated with M line for over 15 years is former Olympic gymnastics champion and now doctor Epke Zonderland. “For me, M line has been the foundation of a good night’s sleep for well over fifteen years. During my career as a top-level athlete, my mattress helped me to perform at the highest level without pain. Even now, in my work as a doctor, I realise how important it is to start every day feeling fit. I have witnessed M line’s innovations first-hand. For me, the balance between comfort and support is the reason why I recommend their products to others.”
An anniversary year full of new developments
M line is not just looking back during its anniversary celebration. Its 25th anniversary also marks the starting point for the next phase. The brand is launching a new box spring collection, and there will be various anniversary offers and promotions throughout the year.
(This is a translation of a Dutch press release of M line)