Monday 22 December 2025
Beter Bed received eight consumer awards in 2025
Beter Bed received a total of eight consumer awards last year. The awards, presented in the Netherlands and Belgium, underline consumers' appreciation for various sleep products from the range. The most recent awards include four titles for “Product of the Year”.
Four new consumer titles
In the Netherlands, the B Bright Airflex pillow, the B Bright 4-season duvet Down 60% and the Boxspring Kårlsson Autentik Tunn were awarded the title “Product of the Year”. In Belgium, the Kårlsson Excellence mattress received the same recognition. The title is awarded on the basis of consumer research and recognises products that stand out in terms of quality, user experience and relevance within their category.
Recognition with eight awards in a year
The four titles are the latest addition to a series of consumer awards that Beter Bed has received over the past year. Previously, the B Bright Gold mattress and the B Bright 3D pillow were awarded “Best Product of the Year” in Belgium. In addition, the Maxi Easy Pocket mattress was awarded the “Best Buy” label four times last year by the Consumententbond (Dutch Consumers' Association) and was also recognised by Testaankoop in Belgium. This brings the total number of consumer awards for Beter Bed over the past year to eight.
Guidance for consumers The awards are based on independent tests and consumer reviews, which looked at factors such as lying comfort, support, durability, value for money and overall satisfaction. For consumers, these awards provide additional guidance in making an informed choice about sleep products.
‘We see receiving eight consumer awards in a single year as a clear confirmation of the trust that consumers have in our products,’ says Rose Smits, director of operations at Beter Bed. ‘It shows that our focus on quality and comfort, across different product categories and price ranges, is recognised and appreciated.’
The award-winning products are available in all Beter Bed stores and via beterbed.nl and beterbed.be.
(This is a translation of a Dutch press release of Beter Bed)