Beter Bed Holding begins cooperation with sleep expert Dr Merijn van de Laar

16 December 2022

"Everyone can learn to sleep better"

Beter Bed Holding (BBH) is expanding its sleep knowledge network in line with its Sleep Manifesto. The sleep specialist is joining forces with Dr Merijn van de Laar, sleep scientist and author of the book Slapen als een oermens [Sleep Like a Prehistoric Man]. Together, Beter Bed and Merijn are committed to increasing awareness of the importance of sufficient quality of sleep among a wide audience. BBH has focused for years on improving sleep as part of its “Sleep better, live better” brand promise. With that in mind, the sleep specialist released a sleep manifesto earlier this year and is working with numerous experts, both Dutch and foreign, in the field of sleep. 

Improved sleep makes people happier, healthier, and more productive. It has been scientifically proven that conditions such as Alzheimer’s disease, cancer, obesity, and diabetes are linked to insufficient quality of sleep. A good night’s sleep helps reduce stress and improves vitality. Beter Bed and Merijn van de Laar want to make Dutch and Belgian people aware of the importance of sleep, including by means of scientific interpretation, online content, and a webinar on sleep and health. He will also support Beter Bed in developing innovations that help customers to sleep better.

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