Beter Bed introduces data-driven sleep advice Beter Slapen ID

30 March 2022

We’re all different and we all have different requirements where sleep is concerned. That makes choosing the right mattress no easy matter. And a lot of people don’t know whether they actually prefer a hard or soft mattress or something in between. Beter Bed aims to help! By screening customers and letting them feel for themselves what a good night’s sleep means, the ‘Beter Slapen ID’ system takes just a few minutes to provide an independent mattress recommendation based on the customer's personal needs. Introduction of the new system is in line with the company’s strategy presented last year for modernising its current stores.

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