Beter Bed Holding presents Strategy Update at AGM today: positive trajectory for growth with ability to invest and aim to resume dividends

12 May 2021

Beter Bed Holding N.V. (BBH) – a sleep specialist operating in the European retail, wholesale and B2B sectors – will present an update on its strategy and its growth plans for the period 2021-2025 during the 2021 Annual General Meeting (AGM) which will be held today.

Highlights Strategy Update 2021-2025:

  • Growth strategy structured around three areas: 1. digitalisation, 2. development of store network, and 3. roll-out of B2B and wholesale activities.
  • Supported by a scalable, digitised backbone.
  • Well-positioned to take advantage of major global trends shaping the industry.
  • New set of medium-term objectives to underline ambition; leading to best-in-class cash generation to build equity, fund investments and resume dividends.

Download the full press release:

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