Beter Bed Netherlands showcases benefits of good sleep in its brand positioning and Sleepy Heads campaign
17 December 2020
More than 2,000 scientific studies provide all the proof we need: better sleep makes you healthier, more energetic, more social and happier. This is why sleep retailer Beter Bed launches its new brand positioning "Sleep better, live better", linking its knowledge and experience in the field of getting a good sleep to the positive impact this has on people’s health and well-being. Beter Bed’s own international market research revealed that many people are insufficiently aware of just how important a better sleep is for a healthier and better life. Beter Bed wants to change this, starting in the Netherlands, with its new positioning "Sleep better, live better".
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20201217 Beter Bed Netherlands showcases benefits of good sleep in its brand positioning and Sleepy Heads campaign (301.4kb)