CEO calls on industry to join movement & raise public awareness on importance of quality of sleep
16 September 2022
The quality of sleep is under pressure: while adults need an average of seven to eight hours of sleep for optimum health and well-being, more than 1 out of 3 people get less than six hours of sleep every night. This can have major consequences, for example fatigue is the main cause of driver errors in 20% of road accidents. Moreover, insufficient sleep leads to chronic health problems, such as diabetes, obesity, heart diseases and strokes. In order to address these major issues and to raise awareness about the importance of a good quality of sleep, Beter Bed Holding’s CEO, John Kruijssen, made an appeal to the industry to co-sign the Sleep Manifesto at the 23rd EBIA General Assembly in Copenhagen.
EBIA - the European Bedding Industries’ Association - represents the interests of European mattress producers and suppliers. Mattress producers, innerspring companies, textile industries, as well as PU foam and latex suppliers and representatives of the chemical industry from all over Europe were present at the EBIA General Assembly. John Kruijssen, CEO of Beter Bed Holding, appealed to the community to sign the Sleep Manifesto, referring to results of scientific research on sleep that has increased knowledge about sleep dramatically in the past years. “What if we could address prevention and improve the quality of sleep and therefore lower overall healthcare costs and increase productivity? The quality of sleep has a significant impact on productivity. In the Netherlands alone, productivity loss is estimated to equate to 1.5% to 3% of GDP per year, which is equivalent somewhere between 13 and 26 billion euro,” stated Kruijssen. “There are a lot of other major issues that we, as the European industry, need to address in order for consumers to sleep better, and therefore, live healthier, or I should say, sleep better, live better.”
Download the full press release:20220916 CEO John Kruijssen calls on industry to join movement and raise public awareness about importance of quality of sleep (225.6kb)