Adova Benelux appoints DBC International as exclusive distributor for the Netherlands and Flanders
1 September 2022
DBC (Dutch Bedding Company) International has signed a partnership agreement for the representation of the international Simmons brand. The distribution agreement enables DBC International to distribute the Generation and Beautyrest collections of Simmons in the Netherlands and Flanders.
DBC International, the wholesale division of Beter Bed Holding, is primarily known for the premium brand M line. A high-quality collection of mattresses, pillows and box springs developed for everyone who wants to get the most out of their night's sleep and perform optimally during the day. With good support and optimal pressure distribution, M line ensures the desired recovery during sleep. With the Simmons collection, DBC International is expanding its portfolio and can respond even better to the needs of today’s market.
Download the full press release:20220901 Adova Benelux appoints DBC International as exclusive distributor for the Netherlands and Flanders (219.0kb)