Beter Bed opens first Sleep Experience

8 December 2021

Sleep specialist Beter Bed has officially opened its first experience store at Sontplein in Groningen, the Netherlands. The opening of the experience store is in line with the strategy presented earlier this year to solidify its brick-and-mortar base by adding new store formats into its current store format portfolio. The new sleep experience store format is packed with innovation and provides customers with tailored sleep advice in order to sleep better and as a result wake up healthier, happier and more productive.

Download the full press release:

Download icon20211208 Beter Bed opens first Sleep Experience (191.8kb)

More information about the innovative sleep solutions on display at the Beter Bed Sleep Experience and a video impression of the store can be found below.

video impression beter bed sleep experienceDownload iconfactsheet Beter Bed Sleep Experience (3.09Mb)