Beter Bed Holding introduces Leazzzy: the sleep subscription powered by Beter Bed
2 September 2021
Beter Bed Holding N.V. (BBH) – the Netherlands’ leading sleep specialist in retail, wholesale and B2B – todayannounces that Beter Bed, its Benelux brand, introduces a new proposition: Leazzzy, Beter Bed's sleep subscription. This next step in the subscription market is in line with BBH’s strategy to increase its focus on innovations and the development of Sleep-as-a-Service.
Sleep easy, join Leazzzy
With Leazzzy, Beter Bed enters the subscription market. Via a monthly payment method, customers subscribe to a high-quality box spring. With this additional business model, Beter Bed will tap into a new customer segment: customers opting for monthly payment convenience, carefree sleeping, and additional services during the subscription period. Leazzzy will extend the Beter Bed customer base by capturing those customers that prefer not to make a one-off investment, but do value the importance of high-quality sleep.
Download the full press release:20210902 Beter Bed Holding introduces Leazzzy - the sleep subscription powered by Beter Bed (159.9kb)