Beter Bed Holding’s M line becomes Official Sleep Supplier of AFC Ajax
6 May 2021
AFC Ajax and M line today announced that they have signed a partnership agreement. M line brand, which is part of DBC Nederland (Dutch Bedding Company), a subsidiary of Beter Bed Holding N.V., is a leading supplier of sleep systems in the Netherlands, Belgium, Luxemburg, France, Germany, Switzerland and Austria. The agreement means that M line will be Official Sleep Supplier to the club for four years as of the start of next season. M line will, among other things, work closely with Ajax to promote the importance of a good night’s sleep for high performance – be it for elite sportspeople, football fans or the general public alike.
Download the full press release:20210506 Beter Bed Holding’s M line becomes Official Sleep Supplier of AFC Ajax (0.77Mb)