Beter Bed Holding and Emma Matratzen extend and expand partnership

14 December 2020

Following the successful cooperation of the past 3 years, Beter Bed Holding N.V. (Beter Bed Holding) and Emma Matratzen GmbH (Emma) announce that they will continue their successful strategic relationship with a renewed 3-year agreement.

Beter Bed Holding will exclusively be introducing more regular Emma products and more innovations within the Emma product line, not only at Beter Bed Benelux but also at Beddenreus in the Netherlands and Sängjätten in Sweden. In these countries, Beter Bed Holding will exclusively represent Emma within its formulas.

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