While Beter Bed Holding N.V. has in recent years established a variety of CSR-related initiatives, we understand much work remains to be done, and we are committed to conducting business in an ever more sustainable way. To give sustainability the priority it requires, and ensure it is fully integrated into our renewed strategy, we appointed a senior CSR & Sustainability lead, effective as of October 2020. The lead will report to the Management Board, which will oversee the Group's integrated sustainability strategy.

Beter Bed Holding N.V. has been a leader in providing sleep solutions in the Netherlands since the 1980s. Today, the sleep domain - as an important factor in health & well-being - is more relevant than ever. Customers are increasingly interested in learning more about the products they buy, not only in terms of how a mattress is produced or what it is made off, but also how it can be recycled responsibly. To adequately address such sustainability concerns, now and in the future, we wish and need to enhance our sustainability performance.

Within our sustainability strategy 2025 we defined three focus areas:


Enabling everyone to have the best quality sleep to improve the overall health and well-being of people by offering innovative solutions and stimulating sustainable choices for our customers and ourselves.


Delivering social impact by improving our employees’ safety and well-being, offering the best place to work, and working together with our suppliers to align with our goals/standards.


Minimising our environmental impact by making use of sustainable sourced materials, collaborating with our suppliers to increase the reuse and recycling of our products and packaging, thereby driving the transition towards more circular product propositions.

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