The social value of a good night’s rest is generally recognised. People who sleep well are happier and healthier. Facilitating this may be Beter Bed Holding’s most important social contribution, which is delivered by offering a broad range of good quality products with suitable advice at competitive prices, and is described as follows in the mission: 'Each day, there is nothing that inspires and motivates us more than ensuring that all our customers can sleep soundly and comfortably at an affordable price.'

Within Beter Bed Holding N.V. and its operating companies, corporate social responsibility and healthy business practices go hand in hand. In Beter Bed Holding’s vision, its subsidiaries make a positive contribution to the society in which they operate. As such, corporate social responsibility is a fundamental part of our daily activities, and goes hand in hand with financially responsible operations.

Ton Anbeek: ‘What we do needs to be good for people, animals and the planet, and therefore also for our customers, employees and business partners. To us, growth is much more than investing in more revenue. We firmly believe that this vision does not just benefit our results and reputation but also provides greater satisfaction in what we do. We do not only want to do things right but also and especially want to do the right things, in a financially sound manner.’

In the annual report, Beter Bed Holding has set targets for the period from 2016 to 2020 that form part of the strategic plan 'From good to great'. Specifically with regard to CSR the following is included: Beter Bed Holding and its subsidiaries consciously and conscientiously act in their stakeholders' interests, combining healthy entrepreneurship with respect for people and environment.

Read more about the CSR vision and strategy of Beter Bed Holding on the CSR website.