Vision of CSR
Beter Bed Holding is an organisation in which a large number of people are involved: our suppliers, our employees, and the people who purchase our products. In addition, there are our shareholders, our business associates, governments, competitors and any other parties affected by our work, from the start of the manufacturing process through to the use of the products in our customers’ bedrooms. We feel it is important to maintain long-term relationships with each of these partners.
However, such long-term relationships create responsibilities. The manner in which working conditions are organised is just as important to us as the fact that our products do not damage the health of end users and are safe to the environment, humans and animals.
Accordingly, our vision of corporate social responsibility serves as a guideline for our business operations, containing as it does the core values that determine our day-to-day conduct. In addition, it serves as a blueprint for the future, for our continuous quest for sustainability, as we are aware that there is always room for improvement.
When it comes to responsible and sustainable business, we set the bar high. We believe growth is about more than investing in order to increase revenue – it is also about building an organisation that respects people, animals and the earth.
Using this vision as a foundation, we can all make a contribution. We firmly believe that this both enhances our reputation and increases our work satisfaction.