Vision and mission
Vision
In addition to providing inspiration and direction, a vision statement answers questions about where we would like to go as a company, where we intend to be several years from now and what the point is on the horizon.
Beter Bed Holding operates in the retail and wholesale markets for beds and mattresses throughout Europe. All our retail formulas have positioned themselves as value-for-money stores, regardless of the segment in which they operate. The group aims to be the market leader, not only in Germany and the Netherlands but in all the countries in which it is established. We can sum up our vision as follows:
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In every country in which we operate, we intend to become
the market leader in the value-for-money segment of the bed
and mattress market, in a socially responsible manner
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Mission
A company’s mission statement answers questions such as: what is our raison d’être, and what drives us as a company? Beter Bed Holding’s answers are as follows:
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Each day, there is nothing that inspires and motivates us more
than ensuring that all our customers can sleep soundly and
comfortably at an affordable price:
‘Hard at work on a good night’s rest’
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