Objectives

The company’s objectives are:

  • Positioning the company’s retail formulas such that growth opportunities can be exploited to maximum effect. Beter Bed aims to expand its position in all the markets in which it operates by offering strong, well-positioned retail formulas. The needs of consumers (local or otherwise) form the basis for our actions. This will allow the company to further strengthen its position as the European market leader, always in a socially responsible manner.
  • Increasing net profit, regardless of market conditions and consumer confidence. When faced with exceptional market conditions or low consumer confidence, net profit may decline temporarily. 
  • A strong, healthy balance sheet with solvency of at least 30% and a ratio between net interest-bearing debt and EBITDA not exceeding two.