Formulas
Matratzen Concord
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This pan-European formula serves the replacement market, focussing on the sale of mattresses, bed bases, box springs and bed textiles to consumers predominantly based on a cash & carry concept. The chain encompasses 915 stores with an average floor space of approximately 270 m
2. The stores are situated near consumers primarily at so-called C locations in and around city centres. The collections feature an extremely favourable price-quality ratio and at each location customers can count on receiving professional and personalised advice. The product concepts developed within the company contribute considerably to the formula’s success. The formula operates in Germany, Austria, Switzerland, the Netherlands, Belgium and Poland. Matratzen Concord is the market leader in the German mattress market. The formula’s strategy is aimed at further expanding its European market leadership in the fragmented mattress specialist market in the various countries.
www.matratzen-concord.de
www.matrassenconcord.nl
www.matratzen-concord.at
www.matrassenconcord.be
www.matratzen-concord.ch
www.materace-concord.pl
Beter Bed
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Beter Bed offers a chain of bedroom furniture showrooms in the middle of the market featuring an excellent price-quality ratio. Consumers order the items in the store which are then delivered and assembled at their homes. All the stores are located in the Netherlands, predominantly at ‘furniture boulevards’ or in the vicinity of other home furnishings stores. The stores have an average floor space of approximately 1,000 m
2. In the stores, consumers can choose from a wide and up-to-date range of bedroom furnishings, mattresses, box springs, bed bases, bed textiles and other items at competitive prices. Beter Bed is market leader in the Netherlands and enjoys a high level of name recognition among consumers. Beter Bed’s strategy is based on further strengthening its position in the Dutch market.
www.beterbed.nl
El Gigante del Colchón
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This company, which was acquired in 2005, operated 53 stores at year-end 2010. It had 20 stores at the time of acquisition. The stores have an average floor space of 300 m
2. The location strategy and the store image are comparable to those employed by Matratzen Concord. It is not, however, a cash & carry concept because Spanish consumers generally purchase double beds that are difficult to transport by private car. The products are consequently delivered to and assembled at consumers’ homes.
www.gigantedelcolchon.com
DBC
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DBC International develops slow foam (i.e. ‘NASA’ foam) mattresses under the name M Line. These mattresses feature unique, pressure-reducing qualities and some are equipped with a patented spring system. They are sold both by the own formulas and via third parties. The M Line products are also used in the healthcare sector. DBC continually seeks to improve existing products and to develop new, high-quality products by leveraging the latest technologies in the field of mattresses, bed bases, box springs, mattress covers and pillows. DBC International supplies to customers in the Netherlands, Belgium, Germany, Spain and Turkey.
www.mline.nl
BeddenReus
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BeddenREUS is a discount cash & carry formula in the Netherlands. The stores are predominantly located at B and C locations and have an average floor space of approximately 700 m
2. There were 35 stores at the end of 2010.
www.beddenreus.nl
Slaapgenoten/Dormaël Slaapkamers
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This chain of eleven own stores and one franchise store operates at the high end of the Dutch bedroom furniture specialist market. The stores are situated at preferred locations in the Netherlands and have approximately 1,000 m
2 of floor space. They allow consumers to shop in attractive surroundings where they can choose from exclusive collections featuring numerous top brands. Slaapgenoten is an innovative concept developed under own management that is designed for customers who want top quality. The franchisee operates under the name Dormaël Slaapkamers.
www.slaapgenoten.nl
www.dormaelslaapkamers.nl
Matratzen-Abverkauf / MAV
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This cash & carry formula, developed for the German market in 2006, is a hard-discount concept for the sale of primarily mattresses, bed bases and bed textiles for the German market. Consumer communications are conducted almost exclusively on the basis of price. There were 17 stores at the end of 2010 (2009: 21). The stores have an average floor space of 200 m
2.
www.mav-matratzen.de
