History

1981    Establishment of predecessor ‘Beter Bed’ in title
1986   Launch of the company’s bed factory in the Netherlands
1994   Acquisition of bed factory in Poland
1995    CVC Capital Partners and Algemeen Beurs Introductiefonds become co-shareholders
1996    Stock market flotation in December
1997    Launch of Beter Baby
    Acquisition of DFC Comfort, including Benelux distribution rights for Tempur products
1998    Acquisition of Dormaël Slaapkamers (nine stores)
    Acquisition of Matratzen Concord (240 stores in Germany, six in Austria, one in Switzerland and one in the Netherlands)
2000    Start of expansion of Matratzen Concord in France and Italy
    Closure of bed factory in the Netherlands
    Management buy-out of Beter Baby
2001    Termination of operations of DFC Comfort and distribution of Tempur products
    Establishment of DBC International and launch of the first M Line mattresses
2002    Start of implementation of new IT systems
    Nesbic launches tender offer for all shares, then withdraws the offer
2003    Closure of Matratzen Concord in France and Italy
2005    Opening of first Slaapgenoten store in Son, the Netherlands
    Acquisition of El Gigante del Colchón (20 stores in the region of Catalonia, Spain)
    Closure of last bed factory in Poland
2006    Opening of first MAV store in Cologne, Germany
2008    Beter Bed’s 25th Anniversary
    Opening of 1,000th store
2010    1,117 stores at year-end 2010
    Record net profit of € 27.9 million 
2011    25th Anniversary of Matratzen Concord 
    Opening of first Beter Bed store in Olen, Belgium